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The Web Identity Quotient (WIQ)™,
developed by Web-Tech Online Magazines helps determine at a
glance how well your business is positioned on the internet.
If you have an existing site, let us improve your Web
Identity! |
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The lower the score, the better the quotient |
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Checking your WIQ™ consists of checking 3 main categories
and totaling results:: |
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1. How well do you show up with a
simple search of just your business name? (If your name is
common, a low score is hard to achieve) |
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2. How well do you show up with a
simple search of your business name, city, state. You
should show up well here. |
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3. How well do you show up with a
generic search of your main business category, city,
state. In this category, you are |
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competing against every other local business selling the
same product or service. |
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Many businesses will be trying to achieve a low WIQ™
for several or many business categories - for several or
many cities. |
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Success is highly dependent on how relevant your page(s) are
perceived for the desired result. For example, a business
showing |
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up well for a product search without any city or state
entered will obviously do well in that category. |
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WIQ™ Data Entry Chart |
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Business Name Identity |
Entry |
Search Engine |
Rank |
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Business Name |
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Google |
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MSN |
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Yahoo |
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Business Name, City, State |
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Google |
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MSN |
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Yahoo |
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Business Category, City. State |
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Google |
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MSN |
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Yahoo |
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Instructions: Using your internet
browser, type in the appropriate text at each search engine
for each of the entries |
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specified. Add additional business categories, additional
cities and towns, and additional search engines |
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as desired. Note your position on the engine and enter as
a number. Example, if you are the first result |
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type in 1, 14th result, type in14 etc. Goal is to get the
lowest number possible and work towards lowering the number
over time. |
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Example: Web-Tech Online Magazines 9/8/08 |
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Business Name Identity |
Entry |
Search Engine |
Rank |
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Business Name |
Web-Tech Online Magazines |
Google |
1 |
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MSN |
1 |
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Yahoo |
1 |
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Business Name, City, State |
Web-Tech Online Magazines |
Google |
1 |
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Templeton, MA |
MSN |
1 |
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Yahoo |
2 |
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Business Category, City. State |
Web Advertising |
Google |
1 |
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Templeton, MA |
MSN |
1 |
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Yahoo |
1 |
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as of 9/8/08 |
Total Score |
10 |
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The terms WIQ™ , Web Identity Quotient™, and Light the
Candle™, were developed by Web-Tech Online Magazines |
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39 Orchard Lane, Templeton, MA 01468. © Werner Poegel
1998-2008 All Rights Reserved. |
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