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We have presented the
information exactly as received from source, without
alteration. Unless otherwise
stated, documents are in pdf format.
Client information:
Business Chart by Month (courtesy RAB)
Ad to Sales Ratios and Gross Margins (courtesy RAB)
100 Leading National Advertisers (Advertising Age)
Online Statistics:
U.S.
Search Engine Rankings, December 2007 (source comScore,
2008)
Internet
Property Growth 2007 (source comScore, 2008)
Demographics of Internet users (source Pew, Feb. 2007)
Internet Geographic Study (source: FirstMonday.org)
Top 50 Internet Advertisers November 2007 (Clickz)
Top 10 Local Markets Online September 2007 (source: Nielsen
Ratings)
Active Internet Users November 2007(source: Nielsen Online
2007)
Internet Users by country (source: Nielsen Online)
U.S. Broadband Usage
Online Ads influencing college students
Daily use of Internet by activity (source, Pew)
Internet Adoption over time
Excel spreadsheet from Pew (very
large) with data back several
years
showing results of various surveys.
Radio:
Radio Guide and Factbook (published by R.A.B.) a radio trade
organization
Universal Spot Selling Terms
What happens when commercials come on? (Arbitron study)
Cable TV:
Arbitron Cable Television Study (from Arbitron, 2006)
Newspaper:
Readership Trends 1998-2007 (from Newspaper Advertising
Association)
Readership Trends 1967-1997 (from Newspaper Advertising
Association)
Circulation
of Area Newspapers via articles from Wikipedia -
The Gardner News
Fitchburg Sentinel and Enterprise
Keene Sentinel
Athol Daily News
from Echo
media -
Winchendon Courier
Monadnock Ledger-Transcript
Outdoor:
Outdoor Advertising Expenditures (from Outdoor Advertising
Association)
Yellow Pages:
Top 300 Headings (Numeric order) from Yellow Pages
Association
Top 300 Headings (Alphabetical order) from Yellow Pages
Association
Television:
Basic Time Spent Viewing (source Television Advertising
Bureau
Time Spent with Major Media (source Television Advertising
Bureau)
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